We all know that data is valuable. After all, the more we know about the inner workings of our business and how our customers behave, the better. But knowing that data is crucial in helping to move your organization forward, and knowing exactly how to use that information to do so are two very different […]
How data adds value to your business Read More »
While it is highly likely that you have an insurance policy that will cover your small or medium-sized business in the event of a disaster, chances are you don’t have business interruption insurance. The majority of smaller companies tend to overlook interruption policies, believing (or at least hoping) that regular insurance will be enough to
Business interruption insurance 101 Read More »
Earlier this month, social media platform Twitter alerted a number of its users to the fact that their accounts may have been hacked into by something, or someone, known as a “state-sponsored actor.” While a warning of this kind is certainly not unprecedented – for some time now, both Facebook and Google have also been
Twitter warns about cyber attacks Read More »
With the vast majority of end users turning to Google as their search engine or default browser of choice, it comes as no surprise to learn that the company takes security seriously. But in a perpetually changing landscape where anti-virus and anti-malware tools are constantly chasing their tails in order to stay up to date
Google and the art of safe mobile browsing Read More »
A Business Continuity Plan (BCP) is a valuable security blanket for countless companies across the nation. And while business owners hope they never have to invoke their continuity plan, it is important to understand which events might necessitate it coming into action. By understanding how certain disasters can impact your business, you’ll have a better
When should you invoke your BCP? Read More »
If you’ve tested out Facebook ads, or are thinking about it, you may be struggling to get the results and feedback you were hoping for. So, with the holiday season underway, and potential customers open to commercial messages, there is no better time to right the ship, get your ads working, and start making sales.
How to win with Facebook ads Read More »
Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites. And that’s why you need to be
Adding value to your company’s blog Read More »
The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so
How to respond to criticism online Read More »
You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end
Your guide to smart BI planning Read More »
For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth
Boring brands can succeed on social media Read More »
