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Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get […]

5 Ways systems can be breached

When it comes to business IT security, many small- and medium-sized businesses like yours often struggle to protect their systems from cyberattacks. One primary step is to be aware of online threats. Here are five common ways your systems can be breached. 1. You are tricked into installing malicious software There are countless ways you […]

7 Types of video content for effective marketing

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, […]

Here are some ransomware decryptor sites you should keep handy

Ransomware is on the rise, but falling victim to one is not the end of the world. You can try some of these ransomware decryptors and maybe one of them will work. These are especially useful against automated “zombie” ransomware types. The state of ransomware in 2021 so far Businesses need to deal with ransomware […]

What are security audits and why do you need them?

Nowadays, it’s more prudent to assume that your business will face a cyberattack in the near future, rather than be complacent and hope for the best. One of the best ways to ensure that your organization has the capability to weather or resist a cyberattack is by conducting a security audit. Auditing and the security […]

The best data backup solutions for your business

Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration. USB flash drives USB […]

Make site visitors feel secure with these tips

Don’t give your customers any reason to feel insecure when dealing with your business. When they visit and use your website, you must engender feelings of trust and security instead of alarm and distrust. Don’t worry — you can easily do this with these three tips. Tip 1: Use HTTPS Short for Hypertext Transfer Protocol […]

The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

Signs you have weak enterprise security

As cyberthreats become more sophisticated, many businesses need to prioritize cybersecurity more than ever. But are you sure that your security measures are keeping your enterprise IT assets safe? Here are five signs that they may not be effective. Open wireless networks With just one main internet line and a couple of wireless routers, an […]

How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]