Why fewer teenagers choose Facebook

Why fewer teenagers choose Facebook

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%).

Reasons for user demographic shift

The same survey found that only 10% of US teens use Facebook most frequently, unlike other platforms like Instagram (15%), YouTube (32%), and Snapchat (35%). There are two main reasons why Facebook is no longer the first social media choice for US teenagers: visual content and control.

How HIPAA Impacts Social Media Usage

How HIPAA Impacts Social Media Usage

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization.

3 ways to ensure your FB data is private

3 ways to ensure your FB data is private

The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private.

5 social media marketing tips

5 social media marketing tips

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good.

Facebook makes space for more relevant posts

Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends and families.

5 social media trends of 2018

5 social media trends of 2018

To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it.

Facebook Messenger: What’s New?

Facebook Messenger: What’s New?

Over 330 million consumers connected with small businesses via Facebook Messenger in 2017 alone, so it’s evident that the ‘phone call’ era is coming to a close. Since consumers now want constant, immediate online connectivity with their local car dealership, pizza joint, and other local businesses, it is only fitting that Facebook Messenger’s latest feature grants consumers even more flexibility in how they contact their local business.

Google reviews: how to make them count

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results.

How to create a Facebook ad that sells

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.