With the vast majority of end users turning to Google as their search engine or default browser of choice, it comes as no surprise to learn that the company takes security seriously. But in a perpetually changing landscape where anti-virus and anti-malware tools are constantly chasing their tails in order to stay up to date with the latest threats, there cannot be many small to medium-sized business owners who can afford to ignore the issues surrounding cyber security.
A Business Continuity Plan (BCP) is a valuable security blanket for countless companies across the nation. And while business owners hope they never have to invoke their continuity plan, it is important to understand which events might necessitate it coming into action.
If you’ve tested out Facebook ads, or are thinking about it, you may be struggling to get the results and feedback you were hoping for. So, with the holiday season underway, and potential customers open to commercial messages, there is no better time to right the ship, get your ads working, and start making sales.
Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites.
The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so that you can paint a positive image of your business online.
You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving.
For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.
As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money.