Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that's no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.
How to create a Facebook ad that sells
What you can learn from Equifax’s leak
When it comes to security, it’s better to be safe than sorry. But as the Equifax leak case has taught us, once a security breach does happen, it’s best not to be sorry twice. Read on so your business doesn't experience the same fate as the giant, bumbling credit bureau.
Need business management software? Try ERP
Whether you run a startup or a well-established corporation, there are always ways to improve how the business is managed. For some, introducing new corporate policies can streamline business processes, but if you want to see significant improvement, consider enterprise resource planning (ERP) software.
New phishing scam targets Office 365 users
With more than 100 million monthly active subscribers, Office 365 has attracted the attention of hackers who’ve revamped an age-old trick. This time, they come up with a highly targeted, well-crafted spear-phishing scam that's even more difficult to identify.
Is your business ready for hurricane season?
In late August 2017, Hurricane Harvey caused widespread power outages and floods across Texas and certain parts of Louisiana. Weeks later, Hurricane Irma hit the coast, affecting Florida, Georgia, and South Carolina businesses. Now, experts are saying there are more storms to come, which is why you need a good disaster recovery (DR) plan that has you prepared for the worst.
Facebook faces devious adware
When you receive an email from an unfamiliar source urging you to click on a link or download a file, it’s easy to send it straight to the bin due to its spam-like nature. It’s a completely different story when the message is sent via Facebook Messenger by one of your friends.
New Locky ransomware: what you need to know
In 2016, the Locky ransomware infected millions of users with a Microsoft Word file. It was eventually contained, and cyber security firms have since created protections to detect and block previous Locky variants. However, a similar malware is currently spreading worldwide and has so far infected tens of thousands of computers.
How Amazon AppStream 2.0 can help businesses
Today’s workforce is no longer confined to office walls. People work from home, while they’re commuting to and from work, and even on vacation. This is made possible thanks to remote access solutions, and Amazon’s powerful web features. Here’s what you need to know about this powerful application streaming service.
Black and white: Not all hackers are bad
When a cyber security researcher stopped the spread of WannaCry, the headlines praised him as a savior. But just a few short months later he was in handcuffs for allegedly creating a piece of malware that steals banking information. Even if he is innocent, it’s important to understand the difference between white hat, black hat and even gray hat hackers.
CRM tips and tricks for beginners
Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of it.