To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.
Whether or not to monitor your employees’ computers can be a tricky decision. While part of you may think it’s unethical, you also may question if your staff are spending too much time on non-work related activities, and taking advantage of you in the process.
Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites.